Marketing and Public Relations Ideas for Recruiting

Every day, thousands of job candidates look for a job. They begin by looking for a publicized opening or contacting a third-party recruiter. Once they see or hear about a position that interests them, they begin to research the company. This may include checking the company’s website, joining online chat rooms or forums about your company or industry, searching online, contacting friends or family that may know or have worked for your company, going to their social media communities, such as Facebook, Twitter and LinkedIn.

Recruiting an “employed” (passive) professional, now means that a company must have a much more sophisticated marketing and public relations (PR) approach to recruiting. Improving your visibility will help with your recruiting efforts and your ability to attract the best possible candidates as new employees.

Promote Your Company As A Great Workplace

One of the primary ways of convincing applicants to work for your company is by building your company and its brand as a great place to work. This is where a consistent flow of PR and marketing is essential to having a successful recruiting process. This means creating a public image of your company whereby a quality candidate is going to look to your company to give them not only financial opportunities, but also a career where they can grow with the company. Today’s job hunters want to work for companies that will train them for the next job.

Take a few minutes a day and join chat rooms, forums and social media discussions about your industry. Look at where the people are going that you want to recruit. Review the blogs specific to your industry.

One of the best ways to get the word out about your company is to have the support of your executives to consistently promote your company as a great place to work. When any executive speaks internally or externally, they must mention how important recruiting is for the future of the company. It doesn’t need to take long, just a few seconds every time they speak.

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Developing a Strong Corporate Image

In today’s fast-paced, 24-7, mobile and competitive world, accurately and effectively communicating your company’s values and unique capabilities are vital to success. A powerful corporate image is critical to your company’s communications and marketing positioning strategy.

The image projected conveys your brand identity and the competitive difference of your company. It must clearly define who your company is, what is unique about what you do and be a clear reflection of the differentiated benefits of using your services and products.

Following these 10 brief guidelines will assist you in maximizing your brand and corporate image strategies for your marketing and communications.

Define Your Goals and Values

Take time to carefully and thoroughly consider your company’s overall value proposition, or why should customers buy your products or services. A powerful and unique value proposition will help you succeed in your target market. This process must involve top management and end results must have the support of C-level executives. Whatever time and effort is required to complete this process is well worth the efforts as decisions made at this stage tremendously impact the success of your marketing and communications.

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Market Research: The Backbone Of Your Strategic Marketing Plan

The success of your strategic marketing plan is as good as the information that it is based on. Conducting research will give you valuable insight to help shape your marketing strategy, plan and support your branding efforts.

In today’s very competitive, global marketplace, your marketing strategy must be backed by sound research to insure a consistent and effective approach to offering your products and services. It is essential to know who your customers are and how to position your company effectively against your competition.

You need to conduct research to learn what the market’s perception is of your company or organization. The outcome of your research will help you align your image and identity with proactive actions geared to successfully shape your marketing and prevent costly missteps. Your research is the backbone of your marketing plan.

Market research includes secondary and primary research. No matter the size of your budget, Continue reading