Category Archives: Branding

Capturing Customer Loyalty Through Social Media

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A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning.

The ultimate success of any company is tied to its ability and effectiveness to capture and keep its customers. Your social media networking has the potential for driving more traffic to your company and providing major support in communicating information about your company to gain brand recognition.

Statistics show that about 75 percent of people are likely to share content they find valuable online with their friends, co-workers and family, at least weekly. And, this should include your company and its social media content.

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Building Your Brand

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With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results.

Many companies –

Build brands by launching strategic initiatives that define their brand strategy.

Organize brand portfolios.

Develop identity standards that include core key communication messages and visual elements.

Afterwards, the company typically launches a brand-building plan. While these branding components show encouraging signs of enhancing the business’s image, the most important part of branding – being your brand – remains tenuous.

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Branding Takes Place From the Inside Out

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A question came up from a company executive this week that is in the midst of a reorganization of the company. He asked, “How does a reorg affect our company’s brand?”

Branding take places from the inside out. One of the most powerful levers for brand change available is reorganization.At its best, it can energize employees with a common sense of purpose, thereby making it easier to implement a new brand strategy.

During the process, you must figure out ways to capitalize on the reorganization to correct or enhance the value of your brand.

Change, progress, innovation, continuous improvement, reorganization or corporate renewal –whatever label you use to call the process, should be a strategic directional change. Change is a natural and necessary process during the life cycle of any business.

This can mean that your brand, an important corporate asset, no longer fits your company values or mission. You need to adapt it and reposition your brand (your company, product or service). Through a change in positioning instead of just rebranding, you will harness the power of your existing brand, while at the same time repositioning your company for growth.