Capturing Customer Loyalty Through Social Media

A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning.

The ultimate success of any company is tied to its ability and effectiveness to capture and keep its customers. Your social media networking has the potential for driving more traffic to your company and providing major support in communicating information about your company to gain brand recognition.

Statistics show that about 75 percent of people are likely to share content they find valuable online with their friends, co-workers and family, at least weekly. And, this should include your company and its social media content.

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Want to Capture Customer Loyalty?

Customer loyalty and commitment is the key to success in today’s competitive environment. Your brand strategies need to be relevant, have a differentiated offer and reflect values that are credible and believable. This is only achievable by ensuring consistency in product and service quality with your brand promise.

An effective branding strategy creates the kind of loyalty that leaves customers indifferent to the advertising and marketing factors of your competitors.

Your branding strategy will be more successful if you closely target your market. Focus on getting your company name and advertising in front of your current customers and best potential customers.