The success of your strategic marketing plan is as good as the information that it is based on. Conducting research will give you valuable insight to help shape your marketing strategy, plan and support your branding efforts.

In today’s very competitive, global marketplace, your marketing strategy must be backed by sound research to insure a consistent and effective approach to offering your products and services. It is essential to know who your customers are and how to position your company effectively against your competition.

You need to conduct research to learn what the market’s perception is of your company or organization. The outcome of your research will help you align your image and identity with proactive actions geared to successfully shape your marketing and prevent costly missteps. Your research is the backbone of your marketing plan.

Market research includes secondary and primary research. No matter the size of your budget, Continue reading →