A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning.
The ultimate success of any company is tied to its ability and effectiveness to capture and keep its customers. Your social media networking has the potential for driving more traffic to your company and providing major support in communicating information about your company to gain brand recognition.
Statistics show that about 75 percent of people are likely to share content they find valuable online with their friends, co-workers and family, at least weekly. And, this should include your company and its social media content.