The other day I met with a senior marketing manager from a company with many diverse products. The company had never used an outside agency before. The manager asked me why they should use a consultant instead of hiring an employee to do their communications and public relations (PR).

There are many reasons. We’ll devote full attention to your company’s opportunities and needs with impartial and confidential handling of your information.

When you hire us, you aren’t just employing one person, you’re hiring a whole department—one that produces tangible, dollars-and-cents results. We work as a team staffed by experts in many areas of the communications field. Our professionals know and have relationships with key media people. We know how to get specific news placement. We know how to get direct reporter-interest response.

The media depend on contacts that they trust to bring them a real news story. They trust us. We are skilled at communicating each client’s unique strengths in an interesting, innovative way. We know how to find the reporters, pick the right publication and target the right audience online and off.

PR is more than press releases. Effective PR is choosing the correct placement of your news. It’s getting your name out into the marketplace, getting that exact placement in a specific newspaper or trade publication. It’s knowing how to get customers’ and all your stakeholders’ attention when and where they want it.

Using sound communications strategies, we can increase the support and awareness of your company. Our full-time business is communicating ideas and messages to the public, and garnering support for your products and/or services.