You’ve just created and launched your unique new Website.

Build it and they will come? Wouldn’t that be nice? As part of your Website design you should have a plan to promote it.

Once you have a Website that serves your organization’s goals, reaches your target audiences and gives visitors the content they want, you need a planned marketing strategy to launch and support your site.

An ongoing, proactive Web promotion is similar to the expense of any salesperson. Your Website is a 24/7 salesperson. It’s getting those feet on the street around the clock.

Publicize your Website launch with an integrated marketing and public relations campaign. You should reference your Website everywhere possible.

You should send an announcement to your e-mail lists. Print teasers in your newsletters. Tweet about it. Post it on Facebook. Send a postcard. Add a teaser to your e-mail signature. Create promotional items specifically for advertising your Web address. Distribute a press release to your local media and industry publications and much more.