Well-written, Internet-optimized press releases are a powerful means of getting publicity and attaining highly qualified leads for your business.

Press releases stay on the Web forever, gaining you traffic and qualified leads for months or even years to come.

In addition, the rules have changed for press release strategy due to the Web. The primary audience for the Web is not a handful of journalists, but the ability to appeal directly to your audience via Internet connections and access to search engines.

Press releases should be written with keyword-rich copy, links to deliver potential customers to landing pages on your Website, and optimized for searching and browsing.

Likewise, articles that mention your company are generally archived in the
e-publications on the Web. This, too, will help boost traffic to your Website.