Time and time again, many businesses ask me this question. For many of you, your Website probably started out as an online billboard or brochure. That time has changed. Websites are now your No. 1 business calling card and 24/7 salesperson. Audiences now expect to quickly get detailed information, real services and take actions important to them online.

The key is to keep sight of your company’s goals and audience’s needs. It can start with comments like, “Our Website looks dated.” Or, “The amount of clutter has built up and key information is hard to find on our site.” And, “Are we doing everything we can online to have an impact?”

A few years ago, a thoroughly modern Website could ignore social media, RSS, accessibility and search engine optimization; it could do without Flash-based animation, rich media or have no blog. You only added content weekly or much less. When changes were needed, IT was called in to work with HTML code.

Things have changed, and keep changing. Now there are content management systems that you can update easily and as frequently as you’d like and much more. It’s important to have relevant content for your customers and prospects, and to keep your information up to date.

But how do you know? If you are unsure if you need a redesign, you can always ask for a Website review. It’ll tell you what you might benefit from when having your Website updated or redesigned.