social media | Concentre Blog

Most businesses now realize the potential of social media and its compelling way it reaches customers. Social media is an equalizer of influence. It’s not about the technology, but people being engaged. Customers are more influential as part of the social media arena. Social media has created an involved, connected and more perceptive customer audience.

Businesses must embrace this opportunity and the relationships they’re shaping with their customers. By adopting a new perspective, a meaningful engagement strategy for building customer relationships, businesses can take advantage of the growing opportunities via social media networks.

There is no doubt about it. Customer influence is growing! Businesses that embrace customer engagement to form and guide experiences, and to innovate products and services will gain significant brand and competitive advantages.

Time and time again, many businesses ask me this question. For many of you, your Website probably started out as an online billboard or brochure. That time has changed. Websites are now your No. 1 business calling card and 24/7 salesperson. Audiences now expect to quickly get detailed information, real services and take actions important to them online.

The key is to keep sight of your company’s goals and audience’s needs. It can start with comments like, “Our Website looks dated.” Or, “The amount of clutter has built up and key information is hard to find on our site.” And, “Are we doing everything we can online to have an impact?”

A few years ago, a thoroughly modern Website could ignore social media, RSS, accessibility and search engine optimization; it could do without Flash-based animation, rich media or have no blog. You only added content weekly or much less. When changes were needed, IT was called in to work with HTML code.

Things have changed, and keep changing. Now there are content management systems that you can update easily and as frequently as you’d like and much more. It’s important to have relevant content for your customers and prospects, and to keep your information up to date.

But how do you know? If you are unsure if you need a redesign, you can always ask for a Website review. It’ll tell you what you might benefit from when having your Website updated or redesigned.